Roblox introduced lately that it’s going to quickly supply a brand new path for creators seeking to earn money from their content material. Particularly, the corporate plans to supply an possibility for creators to promote avatar bundles — that means, collections of various objects — each on the Market and inside experiences. The corporate plans to supply this new possibility “in the coming months.”
Enrico D’Angelo, Roblox’s VP of financial system, mentioned in a weblog publish, “Selling avatars and items as a bundle is much more convenient for people, as they’ll be able to shop for full looks all at once rather than piecemeal. We recently launched a new way to search for avatar bundles and have already seen a positive uptick in people shopping for full looks, rather than individual accessories.”
On the identical time Roblox introduced this new innovation, it additionally launched extra details about creators on the Market. In response to the corporate’s findings, creators who make 50,000 Robux per 30 days elevated by 85% year-over-year (as of June) and whole month-to-month creator earnings have elevated 61% YoY. Roblox additionally notes it opened the Market to extra creators in April, and creator accounts the predate this transfer have had their whole earnings progress rise from 30% YoY in March to 50% YoY in June.
D’Angelo added, “For creators and brands alike, that means new ways to showcase their full creative vision, build connections with their audience, and grow their earnings. We know that the Roblox ecosystem is stronger when our community has more avenues and incentives to make and sell their creations.”
