On the current 2024 World Search Awards, rugby information platform, RugbyPass, was named the winner of two hotly contested and extremely coveted awards – the ‘Best Use of Content Marketing’ and ‘Best Use of PR’.
RugbyPass, alongside its partnered digital company, One other Idea, have been recognised in these classes for his or her marketing campaign work through the 2023 Rugby World Cup.
The content material advertising award entry was primarily for RugbyPass’ custom-built, on-site interactive content material instruments that allowed customers to pick out and share their predictions and biggest line-ups for the game’s flagship match.
These ‘picker tools’ and their supporting, search-led content material noticed huge engagement for current and new audiences, elevated key phrase rankings and large site visitors numbers. Moreover, the PR award was for the promotion of those instruments to worldwide audiences. This was achieved by utilising the views and experience of rugby legends to create attention-grabbing and interesting tales which reduce by the noise, in what was a extremely aggressive information cycle through the match.
First launched in 2011, the World Search Awards is likely one of the main awards occasions within the digital and on-line enviornment. It welcomes entries from corporations and businesses internationally who want to showcase their exemplary search methods and outcomes. This 12 months’s occasion, held in Kraków, Poland, was no exception, with the competitors being nothing wanting fierce, significantly inside the two classes the place RugbyPass emerged as eventual winners.
The judging panel – a big contingent of digital specialists from world wide – additionally supplied glowing suggestions to RugbyPass and its supporting workforce, championing the creativity concerned of their entries:
“[RugbyPass] excelled in creating authentic content material by leveraging the experience inside their workforce and emphasising EEAT. Their technique showcased a transparent sense of individuality they usually have achieved unbelievable outcomes.
“The strategic use of digital PR, SEO and interactive content tools showcase a creative and engaging way to capture audience interest and drive sign-ups. Their engaging and well-thought-out approach to content not only delivered compelling PR opportunities, but also served dual purposes, all accomplished with a quick turnaround.”
Talking concerning the two honours, RugbyPass’ Head of Product, Tom Rendell, who was additionally in attendance on the ceremony, supplied these feedback:
“We’re absolutely delighted to have won these two awards. It’s incredibly satisfying to see all the hard work the team put into these campaigns to be recognised like this on the global stage and lauded by the judging panel. This level of content quality is something we strive for here at RugbyPass across all our channels and I believe this is just the start of many more awards to come.”
One other ceremony attendee, and the individual answerable for marketing campaign oversight, was RugbyPass’ Head of search engine optimisation, Kim Ekin, who mentioned: “From the pre-planning stage of our Rugby World Cup marketing campaign, the groups at RugbyPass and One other Idea thought of person expertise from finish to finish, researching search intent, historic key phrase rankings and person want. We then used this knowledge to uncover what would ship distinctive, attention-grabbing and performant content material – it’s testomony to this course of which led to each wonderful outcomes for our website, and two worldwide awards.
“We knew how competitive the landscape was during one of the world’s biggest sporting tournaments, so achieving these results – particularly with the PR coverage – demonstrates the incredible drive, expertise and dedication of all involved.”
