Samsung has built-in blockchain sport developer Illuvium’s non-fungible tokens (NFTs) into its newest good TVs.
This integration permits customers to view in-game belongings reminiscent of weapons, Illuvials, and fits from Illuvium’s three interconnected video games — Overworld, Enviornment, and Zero — immediately on their Samsung TVs.
Illuvium shared the information on X (Twitter), stating, “With Samsung’s reach, Illuvium will be brought to millions of new players worldwide, blending gaming and digital art in a way that’s never been done before.”
Samsung and Illuvium’s collaboration may also be showcased at Gamescom, a serious online game commerce truthful that can happen later this month in Cologne, Germany. Attendees can have the prospect to discover Illuvium’s video games and purchase one among ten unique GEN3RATOR NFTs, that are a part of Samsung’s newest digital innovation efforts.
The collaboration with Illuvium is a part of Samsung’s broader push into the Web3 area, which it has been exploring since early 2022. The corporate’s enterprise into this space started with the launch of an NFT platform for its good TVs, which permits customers to browse, purchase, and commerce NFTs.
Since then, Samsung has continued to develop its presence within the metaverse and Web3 applied sciences.
In January 2022, the corporate launched a digital retailer known as “837X” on Decentraland, marking its entry into the metaverse. Later that yr, in July, Samsung launched “Space Tycoon,” a digital atmosphere the place customers may create, play, and share video games and experiences utilizing Samsung merchandise.
Samsung has not too long ago elevated its deal with the Web3 gaming sector. Past its work with Illuvium, the corporate additionally partnered with the NFT sport Wilder World in April, bringing the sport’s immersive expertise to its Good TVs and different gadgets.