Samsung Electronics introduced that it’ll share 80% of revenues and maintain 20% for itself for video games on the Samsung Galaxy Retailer.
The large South Korean tech firm made the announcement forward of the Sport Builders Convention subsequent week. It’s large information, as each Google and Apple cost as a lot as 30% to builders who promote their items on the massive platforms’ app shops. It’s been the topic of litigation, as Epic Video games has highlighted it as monopolistic habits — and Epic solely expenses 12% to builders on the Epic Video games Retailer.
Samsung additionally stated that with its cell cloud gaming platform, it’s now simpler than ever for cell sport builders and publishers of all sizes to scale their companies with environment friendly person acquisition, enhance income potential and seamlessly construct video games with a set of software program improvement kits (SDKs) and instruments.
In November 2024, Samsung formally commercialized its cell cloud gaming platform in North America. As a frontrunner in cloud gaming, Samsung offers builders and publishers with new methods to effectively attain hundreds of thousands of Galaxy gadget house owners whereas additionally permitting gamers to immediately leap into video games with out ready or downloading.
Samsung stated its platform is already proving to be exceptionally invaluable within the gaming group, as evidenced by a latest case research from Vizor, a number one developer behind the highest grossing cell title Klondike Adventures. Vizor launched Klondike Adventures on Samsung’s cell cloud gaming beta in July 2024, and in lower than a 12 months, has skilled vital success and progress in its person acquisition campaigns by gaining hundreds of thousands of recent gamers.
Moreover, with Samsung’s platform, Vizor’s 60-day return on advert spend (ROAS) is 25% greater than its
“business as usual” ROAS yields for comparable campaigns over the identical time interval.
“Vizor is constantly looking for new channels to attract players to its flagship game Klondike Adventures,” stated Helen Kostina, chief advertising and marketing officer of Vizor, in a press release. “The results we have achieved together with Samsung’s mobile cloud gaming platform have exceeded our expectations. We have already seen a noticeable business impact, proving the potential of cloud technology. Moving forward, Samsung will remain an important part of our strategy to reach a wider audience.”
“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” stated Jong Woo, head of sport companies at Samsung, in a press release. “By converting an ad click directly into first gameplay and eliminating the need to drive players to an app store, we are significantly increasing top-of-funnel conversion rates for publisher’s user acquisition campaigns and driving superior return on their advertising investment.”
Woo added, “This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanding the player base for games within the Samsung Galaxy ecosystem. For players on our Galaxy devices, by eliminating the hassle and burden of having to wait for a game to download and install before trying it, we are bringing a new kind of discovery and play experience that is easy, instant and fun.”
Samsung’s cell cloud gaming platform additionally offers a brand new cloud-based attribution answer
with main cell measurement companion (MMP) suppliers.
Historically, person acquisition marketing campaign attribution has been largely depending on apps having to be put in and opened instantly on a person’s gadget. That is additionally how sport publishers have attributed new app installs to their advert marketing campaign – making it doable to calculate ROI of their advert spend based mostly on acquired customers’ collective monetization.
With cloud gaming, gamers are in a position to immediately leap into gameplay with out having to put in an app, which breaks this conventional attribution protocol. To resolve this ache level, Samsung is proud to have labored instantly with AppsFlyer, a number one MMP, to construct a first-of-its-kind answer that permits shoppers to attribute an advert click on and ensuing sport play within the cloud as an app set up.
“Cloud gaming is transforming how players access and experience games, and attribution needs to evolve alongside it,” stated Adam Good, Director of Product, Gaming at AppsFlyer, in a press release. “AppsFlyer has partnered with Samsung to redefine what an install means in the cloud environment. As our technologies evolve, our measurement capabilities must adapt alongside them. Together, we have pioneered an entirely new way for developers and publishers to track and optimize the performance of their ad campaigns without requiring players to physically install a game.”
As soon as a participant launches a title by means of an advert click on, the cloud-based attribution answer additionally permits builders and publishers to trace efficiency inside cloud video games – together with in-game purchases.
Samsung Galaxy Retailer Provides Extra Advantages
Unlocking the advantages of Samsung’s cell cloud gaming platform on Galaxy units is made simple by means of present Galaxy Retailer infrastructure. Builders and publishers can simply construct on the platform with full entry to a complete suite of SDKs and instruments. It additionally helps present in-game monetization fashions for a seamless match with present operations.
Moreover, Samsung is making a change to its public phrases and placing extra funds again into the palms of builders and publishers with an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to video games constructed on Samsung’s cloud gaming platform, offering much more alternatives for companions. The brand new income share will take impact on Could 15, 2025.
Samsung’s assortment of cell gaming choices throughout its cloud platform and the Galaxy Retailer – together with premium promotional assist and direct distribution to hundreds of thousands of pre-loaded Galaxy units globally – is creating unmatched efficiencies and profitability for builders and publishers.
Builders and publishers all in favour of studying in regards to the Galaxy Retailer phrases and increasing their cell sport distribution on Galaxy units with Samsung’s cloud expertise can go to the Samsung’s Developer web page.
