Scopely introduced a number of key milestones achieved thus far: $10 billion in lifetime income for its cell video games and a billion downloads throughout its portfolio.
In an unique for GamesBeat, Scopely mentioned it hit these milestones in 2024 and its gamers have additionally clocked greater than 15 billion hours in playtime thus far.
Gamers have clocked these hours within the Los Angeles-based firm’s video games like Monopoly Go!, Stumble Guys, Marvel Strike Drive, Star Trek Fleet Command and Cube With Buddies.
I’ve written concerning the launch of every certainly one of these video games and lined Scopely for the reason that starting. I at all times thought its strategy to partnering with sport builders was sensible, and its strategy to buying customers was fascinating. However it was one amongst many cell sport firms and its success was by no means assured. It took the wild success of Monopoly Go! — six years within the making — and the $4.9 billion acquisition by Savvy Video games Group to cement its lead.
Scopely’s momentum is difficult to disregard. The model is now the No. 1 cell video games firm within the U.S. and among the many high 5 on this planet exterior of China.
From humble beginnings to world powerhouse
Eunice Lee, COO of Scopely, talked about how the corporate grew to become profitable with its Scopely “operating system” and “learning machine” on the latest GamesBeat Insider Collection: Hollywood and Video games occasion on December 12.
Scopely’s success didn’t come in a single day. The truth is, it’s greater than 13 years within the making.
In a latest firm weblog reflecting on the corporate’s milestones, co-CEOs Walter Driver and Javier
Ferreira acknowledged the lengthy – and typically painful – journey, writing: “While we celebrated a
number of public wins this year, they were a result of years of hard work and passion. Having a long-term
mindset is critical to game-making, and often comes with struggles unseen. But our Scopeleans continue
to persevere through it all, which is what makes this industry and Scopely so special.”
Based in 2011 in Los Angeles, Scopely was constructed on the deep-rooted conviction that cell phones
have been the subsequent nice discussion board for leisure. With simply 10 staff, the corporate launched its first iconic sport “Dice With Buddies” in Could of its founding yr.
The social cube sport had a powerful begin, amassing a devoted viewers. It wasn’t till 2014 when the
franchise actually hit its stride after Scopely landed certainly one of its first main IP partnerships: a cope with Hasbro
for the rights to Yahtzee. In 2015, the Cube franchise expanded to incorporate “Yahtzee With Buddies.”
Greater than a decade later, Scopely’s Cube franchise stays Scopely’s longest-running franchise,
reaching properly over $1 billion in lifetime income.
The corporate itself has additionally grown exponentially. With greater than 2,400 staff and places of work in over a
dozen nations, Scopely has constructed a slate of video games that touches virtually each style and each platform.
Embracing a cross-platform future
Whereas the corporate’s roots lie in cell leisure, pushing the boundaries of cross-platform play is
a part of Scopely’s ongoing technique. 2024 marked the gamemaker’s first foray into launching a mobile-to-
console product, bringing “Stumble Guys” for Xbox, PlayStation, and Nintendo Swap.
“We had a lot of firsts this year with our teams taking big swings to drive innovation for our players,” wrote Driver and Ferreira.
Stumble Guys followers are not certain to a single gadget to play the social gathering battle royale sport, and
Android and iOS customers can now seamlessly work together with console-first gamers. Consequently, the corporate
has added tens of millions to the engaged and lively world neighborhood of Stumblers.
Driver and Javier be aware we are able to anticipate extra platform-agnostic video games sooner or later from Scopely,
acknowledging the Stumble Guys console push “also built the capabilities for other Scopely teams to
deliver experiences on new platforms.”
The Scopely tradition
Scopely attributes a lot of its success during the last 13 years to its distinctive work tradition, pushed by
ambition, an embrace of failure, and above all else, a dedication to studying.
Early in its founding, Driver and staff established key tradition tenets that proceed to form how Scopely
operates in the present day: play to win; care deeply; ignite ardour and earn loyalty; iterate to greatness; and
embrace the journey.
In keeping with its co-CEOs, these tenets enabled Scopely to garner over 100 awards this yr – essentially the most
in firm historical past. Recognitions included 1 No. Cellular Sport Maker on PocketGamer.biz’s High 50 listing,
Finest Writer by PocketGamer.biz and GamingOnPhone, Sport of the 12 months for Monopoly Go! and
Time Journal’s 100 Most Influential Corporations within the World.
As Lee famous in her hearth chat with gaming veteran Shelby Moledina, Scopely management typically cites the corporate’s Studying Machine tradition – constructed on open communication to rapidly share learnings throughout groups – as the rationale the gamemaker has been capable of develop so quickly, win throughout a wide range of genres and platforms, and break new floor in the case of income metrics.
Nevertheless, Ferreira and Driver are fast to acknowledge Scopely’s goal goes far past a stability
sheet: “Whereas income trajectory could be an indicator of success, it’s not the rationale we do that work. Each
Scopelean reveals up every day to intention to make life higher for tens of millions of individuals by means of play.
This dedication, in flip, supplies us the liberty to put money into new alternatives, new video games, and new
experiences for gamers across the globe.”
