Freshbat is a dynamic strategic communications company providing complete advertising and marketing providers, together with social media administration, e mail advertising and marketing, and internet content material.
With a devoted group of 5 full-time employees members and three freelancers, Freshbat is dedicated to supporting rising service-based companies in growing and implementing efficient content material advertising and marketing methods. By emphasizing a structured, strategic method to advertising and marketing, Freshbat helps shoppers transition from reactive to proactive advertising and marketing, leading to much less stress, extra satisfaction, and considerably higher outcomes. Their distinctive Fear-Free Advertising System guides companies in a manageable and structured means, making certain sustainable development and success.
What’s the primary drawback you clear up on your prospects?
Many companies lack the specialist information to undertake their very own advertising and marketing actions. We assist rising service-based companies by creating and implementing content material advertising and marketing methods that successfully attain their target market. Our strategic method helps small companies transfer away from worrying, reactive advertising and marketing and in direction of a extra structured and fulfilling advertising and marketing expertise. We help in core content material areas corresponding to running a blog and search engine marketing, e mail advertising and marketing, and social media, making certain a complete and efficient advertising and marketing technique.
What made you begin your enterprise – did you need to rock the established order, or was it a niche within the market that you can fill?
As a Head of Advertising, I labored with varied advertising and marketing businesses—some wonderful and a few horrible. I wished to supply inexpensive and efficient strategic advertising and marketing assist to SMEs who may benefit from senior advertising and marketing experience however couldn’t afford a full-time advertising and marketing group. Moreover, I wished to offer advertising and marketing providers that intently aligned with gross sales. Typically, advertising and marketing and gross sales compete moderately than collaborate to attain enterprise outcomes. At Freshbat, we function as an outsourced advertising and marketing group, partnering with our shoppers and changing into an extension of their gross sales and advertising and marketing groups.
What are your model values?
Our model values are encapsulated within the acronym FRESH: Enjoyable, Relationship-focused, Desirous to study, Socially accountable, and Trustworthy. These values are central to our enterprise operations and form how we work together with our shoppers and group.
Do your values outline your decision-making course of?
Completely. Being relationship-focused is important to our success. We be certain that we work with shoppers who share our values, which retains our group motivated and engaged. This method helps us construct long-standing relationships with shoppers. We additionally prioritize working with shoppers who’re open to studying and making an attempt new issues, as advertising and marketing is an ongoing take a look at that requires flexibility and innovation.
Is group tradition integral to your enterprise?
Sure, tradition is on the coronary heart of constructing and rising our enterprise. As a remote-working enterprise, we place further emphasis on our tradition to assist our group and construct efficient relationships with our shoppers. Our open, sincere, and supportive tradition fosters belief inside our group and with our shoppers, enabling us to combine seamlessly into their organizations and ship high-performing advertising and marketing options.
Our group independently described our tradition as ‘connected’ throughout our content material day on the finish of 2023, which is a testomony to the sturdy tradition we’ve constructed. We’re dedicated to sustaining and growing this tradition additional by rising face-to-face meetups, often assembly on-line, and aligning group members’ growth plans with our FRESH values.
What do you do to go the additional mile to indicate your group you admire them?
We provide a number of perks to indicate our appreciation for our group. Every worker will get a free break day for his or her birthday, and we guarantee an annual pay rise according to inflation, not based mostly on efficiency. We even have a two-week closed interval over Christmas for everybody to relaxation and recharge, together with an annual Christmas get-together. Moreover, we offer versatile working hours and lately launched a working overseas coverage, permitting group members to work from totally different places if they want.
When it comes to your messaging, do you assume you discuss on to your shoppers in a transparent trend?
Transparency is essential to growing constructive partnerships with shoppers. We guarantee clear communication by telling our shoppers the reality, even when it’s uncomfortable. We’re easy about our plans, processes, and outcomes. Common replace conferences and an open-door coverage assist keep transparency and belief with our shoppers.
What’s your tackle inflation and rates of interest – are you going to move that on to your prospects or let your margins take successful and reward buyer loyalty in these more durable instances?
To make sure honest salaries for our group and the continued success of our enterprise, we incorporate an inflationary improve into our consumer contracts. This method is clear and permits us to take care of excessive service requirements whereas rewarding our group appropriately.
How typically do you assess the info you pull in and handle your KPIs and why?
We assess our key efficiency indicators (KPIs) weekly throughout our Monday group conferences. Utilizing a scorecard, we monitor vital metrics corresponding to profitability, gross sales pipeline, and utilization. This transparency ensures that the whole group understands the well being of the enterprise and the rationale behind our choices.
Is tech taking part in a a lot bigger half in your day-to-day working of your organization?
Sure, expertise performs an important function in our operations. We use a sturdy tech stack for onboarding, undertaking administration, time monitoring, and content material creation. CRM techniques and e mail advertising and marketing software program assist us and our shoppers optimize worth and effectivity, permitting us to deal with technique and efficiency evaluation.
What’s your angle to your opponents?
Whereas there are a lot of advertising and marketing businesses, we consider there may be ample work for everybody. Every company attracts totally different shoppers based mostly on their values and specialties. We deal with delivering the perfect service attainable moderately than dwelling on opponents, frequently bettering our choices and consumer relationships.
Do you might have any recommendation for anybody beginning out in enterprise?
Have targets however be versatile as you study extra about your enterprise and market. Encompass your self with individuals who excel in areas the place you want development. Studying from a enterprise coach and trade teams has been invaluable. Embrace imposter syndrome and let difficult experiences provide help to develop as a enterprise chief.
It may be a lonely and pressured place to be because the lead decision-maker of the enterprise. What do you do to chill out, recharge, and hone your focus?
I apply quick morning meditations, incorporate extra motion into my day, and luxuriate in socializing with family and friends. Common holidays and time away from the enterprise are important for gaining new views and concepts.
Do you consider within the 12-week work methodology or do you make for much longer planning methods?
We implement the 12-week work methodology inside Freshbat. Setting quarterly priorities helps us obtain important progress all year long with out feeling overwhelmed. Every group member is liable for contributing to those targets, making certain collective development.
What’s your organization’s eco technique?
As a completely distant enterprise, we now have minimal emissions in comparison with office-based companies. We function paperlessly, retailer work remotely, and like public transport or electrical automobiles for journey. The environmental influence of our operations is a key consideration in our enterprise mannequin.
What three issues do you hope to have in place inside the subsequent 12 months?
1. Extending our service choices to incorporate branding, employer branding, promoting, and pay-per-click providers.
2. Specializing in expertise, healthcare, and finance sectors to boost our experience and advertising and marketing method.
3. Establishing the primary member of a administration group to assist firm development, constructing on the latest addition of a Fractional MD.
By means of strategic imaginative and prescient, dedication to values, and a deal with constructing sturdy relationships, Freshbat continues to develop and evolve, setting new requirements within the advertising and marketing trade.
