Segwise immediately introduced that it’s launching a brand new function for its AI-based consumer acquisition platform: New inventive analytics and insights options, particularly the Inventive Analytics AI Agent. This new agent makes use of AI to assist cellular recreation and app builders monitor the reactions to varied inventive components of their advert campaigns. These can embrace the backgrounds, the calls-to-action, the emotional hooks and different components, saving builders the duty of manually tagging and analyzing these components themselves.
In keeping with the corporate, its AI mechanically tags inventive components throughout numerous totally different sorts of adverts. Along with the AI Agent, Segwise’s Inventive Analytics and Insights dashboard additionally presents insights from combination information from advert networks, permitting devs entry to much more granular information. This can assist cellular recreation builders, for instance, discover what resonates greatest with potential new gamers and prevents them losing cash on advert spend.
Segwise CEO Brijesh Bharadwaj advised GamesBeat in an interview that even the largest studios might spend 20-30 hours every week tagging the weather of their inventive adverts, which the AI agent doesn’t require. “That’s just straight-up hours saved. But more importantly, I save you a bunch of hours while creating your ads. Now even the analysis, the turnaround time of being able to react to those changes, comes down to almost zero. It’s a lot of time saved that nobody wanted to do in the first place. Nobody likes doing this work. It is not fun stuff, but everybody has to do it because it’s so important. Now they can actually focus on, like, doing fun stuff, which is making the actual creative.”
Carol Miu, the previous CEO of PeopleFun Video games, is becoming a member of Segwise as an advisor. Miu advised GamesBeat, “As the scale of UA grows for a publisher, better monitoring on campaign performance and granular creative analytics can lead to millions of dollars of savings in ad spend. Segwise is building a platform of AI agents to help UA teams do this easily and improve ROAS. I am excited to join them on their journey as an advisor!”
