Sky Media has confirmed that its Sky Zero Footprint Fund might be again in 2025 with an expanded format designed to create significant environmental progress by promoting.
After taking a yr’s break to refine the initiative, the promoting arm of Sky is as soon as once more providing £2 million in media help to manufacturers and organisations on the forefront of sustainability—bringing its complete dedication to £8 million for the reason that fund’s launch in 2021.
On this new iteration, the fund strikes away from a single construction and can as a substitute characteristic three classes—Disruptors, Catalysts and Champions—every centered on various kinds of organisations trying to make an environmental affect. Disruptors will contain challenger manufacturers scaling up with recent concepts, whereas Catalysts will provide devoted help to charities and not-for-profit organisations that usually battle to display measurable outcomes. Champions will invite established manufacturers to take a number one position in nationwide sustainability conversations and assist push environmental motion to the forefront.
Sarah Jones, Director of Planning at Sky Media, emphasised the fund’s broader attain this yr, saying that the purpose is “to put sustainability front-and-centre for a wider range of brands, empowering a diverse range of organisations—from groundbreaking startups to influential household names—to take bold steps towards a more sustainable future.” The 2025 model additionally encompasses a panel of knowledgeable judges from the realms of sustainability, promoting and media, who will consider entries based mostly on their capacity to drive optimistic environmental change.
Earlier winners have demonstrated how efficient the fund may be at elevating consciousness. Grub Membership took the Grand Prix prize in 2023 for its insect-based pet meals idea, which co-founder Alessandro Di Trapani known as a game-changer. In keeping with Di Trapani, “Winning the Sky Zero Footprint Fund was a game-changer for Grub Club. The process was an incredible experience, from refining our brand message to filming our first-ever TV ad. The exposure has put Grub Club in front of millions of pet owners across the UK, driving awareness and credibility in a way that would have been impossible for an early-stage brand alone. More than just visibility, the Footprint Fund has been a key catalyst in unlocking national distribution, helping us secure major retail partnerships that will accelerate our mission to make pet food more sustainable.”
Entry pointers for the 2025 Sky Zero Footprint Fund might be printed at www.skymedia.co.uk/skyzerofootprintfund, and the deadline for submissions will open in early March. Extra particulars on the judging panel and particular standards might be introduced quickly. Profitable candidates won’t solely acquire substantial publicity but additionally have an opportunity at successful extra funding by the Grand Prix, a testomony to Sky Media’s ongoing dedication to selling environmental accountability.
