SSC Napoli, a Serie A Italian soccer membership, has made its debut within the metaverse, becoming a member of the rising variety of sports activities groups exploring digital areas.
The membership has launched pop-up digital shops inside The Sandbox metaverse, providing followers throughout the globe entry to unique digital merchandise, digital experiences, and interactive occasions.
These pop-up shops are a part of 4 UGC experiences inside The Sandbox: Sports activities Land, The Financial institution Job, Temple Escape, and The Legend of the Miners.
Followers who go to all of SSC Napoli’s digital shops could have the possibility to win bodily rewards, together with tickets to the membership’s residence video games, signed merchandise, and extra.
The SSC Napoli digital expertise is already reside and will likely be out there till September 4, 2024.
Tommaso Bianchini, SSC Napoli’s Chief Income Officer, emphasised the membership’s objectives, saying, “Our goal is to expand our global fan base more and more, and the partnership with The Sandbox seeks to use the tools of – and speak the same language as – the new generations of fans we want to engage through the virtual world, so as to create ever closer connections with supporters in every continent.”
This pattern of soccer golf equipment getting into the metaverse displays a broader technique to achieve followers in new, modern methods. For example, final yr, Manchester Metropolis partnered with OKX to create a metaverse soccer studying expertise known as “Make Your Play.” Moreover, FIFA collaborated with the Upland metaverse to deliver the Girls’s World Cup Australia & New Zealand 2023 into the digital area.
