Jeju Island, South Korea’s largest island, plans to introduce non-fungible token (NFT) playing cards to draw youthful vacationers.
The initiative, introduced in an area report, targets the MZ technology, which incorporates Millennials and Era Z.
The NFT playing cards, set to launch within the second half of this 12 months, will provide varied perks for guests. These embody journey subsidies, memberships, and reductions at vacationer sights.
Customers may even be capable of doc their go to particulars — resembling location, time, pictures, and movies — on a associated platform.
Though specifics concerning the undertaking, together with the blockchain for use, stay unclear, the transfer is a part of a broader pattern in Asia leveraging NFTs for tourism. This follows new tips launched by South Korea’s Monetary Companies Fee (FSC) in June to control NFTs.
Japan has additionally embraced NFTs for tourism. Final month, NFTs had been launched to assist the 2025 Osaka Expo and showcase digital ink brush artwork.
In June, Yamakoshi Village launched the “Neo-Yamakoshi Village” undertaking to fight depopulation, protect cultural traditions, and interact world supporters utilizing NFTs and the metaverse. Earlier, in February, Japan Airways collaborated with Hakuhodo to digitize native experiences and promote regional tourism.
