Web3 IP licencing platform Spaceport is partnering with Toei Animation — the studio behind One Piece and Dragon Ball — to license content material from its subsequent movie, Hypergalatic, in UGC gaming platforms. This deal allows Toei to license this IP to gaming content material creators for titles like Roblox and Fortnite at scale.
“We are thrilled to collaborate with Toei Animation on Hypergalactic to merge anime with cutting-edge virtual worlds. This partnership is more than just bringing new content to Roblox and Fortnite; it’s about empowering communities to organically create a limitless amount of deep and personal interactive experiences that resonate with fans and unlock new revenue streams for IP owners. For new IP like Hypergalactic, this is a chance to build the kind of fanbase and cultural impact that Toei achieved with Dragon Ball, One Piece and Digimon,” mentioned Le Zhang, founder and CEO of Spaceport.
Driving IP consciousness
Finally, Toei exploring a brand new technique to introduce its upcoming movie to gamers of in style gaming platforms. Spaceport permits recreation studios and solo creators entry a library of IP they will use in monetized works. Ideally, this may assist Toei drive consciousness with these platforms’ primarily Gen Z audiences — who’ve excessive affinity for anime.
“This partnership with Spaceport is a significant milestone for Toei Animation. By leveraging Spaceport’s technology, we aim to bring Hypergalactic to life in ways that will engage and inspire our fans. We are pleased to share our latest feature and work directly with users to develop our new IP to the next level. This collaboration shows the vast potential of UGC platforms to revolutionize entertainment and fan engagement,” mentioned Yoshi Ikezawa, head of worldwide co-production at Toei Animation.
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This association additionally helps followers mitigate authorized dangers of making (and monetizing) content material that includes IP with no license. This can be a new strategy for Toei, which has beforehand gone to nice lengths to guard its IP.
Hypergalactic is presently in post-production, however doesn’t presently have a launch date.
