SpongeBob SquarePants and Bikini Backside have joined Fortnite through its UGC platform, Unreal Editor for Fortnite. Paramount Recreation Studios and advertising company Zoned have collaborated on a collection of 4 experiences primarily based on the favored animated collection, bringing SpongeBob, Patrick and the remainder to the Fortnite viewers.
The 4 video games, which Zoned developed with Alliance Studios, span a number of acquainted, well-liked genres. They embody:
- Purple vs Blue, through which individuals assault one another with jelly blasters in a free-for-all
- Prop Hunt, the traditional hide-and-seek recreation that includes Bikini Backside aesthetics
- Slap Combat, through which gamers karate chop one another off of the board whereas trying to find Krabby Patties
- Solely Up, the UGC staple, an excellent outdated impediment course
Doug Rosen, Paramount’s senior VP of video games and rising media, stated of the collaboration, “We all know so many followers of SpongeBob SquarePants are players, so it was a pure subsequent step for us to deliver Bikini Backside to life on this genuine format for them. This collaboration with Zoned allowed us to create an enticing and immersive expertise that really captures the essence of SpongeBob and resonates with the Fortnite neighborhood.“
SpongeBob and firm are removed from the primary to affix the UEFN platform, as Zoned has labored on earlier initiatives equivalent to Topgolf’s UEFN expertise. It’s additionally not the primary time SpongeBob has appeared in a UGC launch, as he’s a staple on Roblox and was a part of GameFam’s Tremendous Bowl celebrations on the platform.
Carlos Tovar, president of Zoned, stated in a press release, “This was a dream project for the team here at Zoned because we ourselves all grew up watching SpongeBob SquarePants and are huge fans. We loved working with the incredible team at Paramount Game Studios, who truly understand how to authentically connect the SpongeBob IP with the Fortnite ecosystem. It’s an ever-evolving platform and it’s been a privilege to bring this iconic IP to fans and gamers alike!”
