PTW, a 30-year-old recreation developer providers agency, has rebranded as Aspect, bringing its varied manufacturers below one model identification.
PTW began out in 1994 as Pole To Win, however it has since accummulated greater than 40 studios world wide with manufacturers together with 1518 Studios, Ghostpunch Video games, PTW, and Aspect.
Though the model is acquainted to the gaming {industry} as a frontrunner in audio providers, Aspect now takes on a brand new which means, symbolizing the corporate’s dedication to delivering cutting-edge options side-by-side with its world companions throughout a wider vary of specialisms.
“For years now, our company has operated as one team, with one vision driving how we do business – I’m proud that all our employees are now united under one banner,” mentioned Deborah Kirkham, CEO of Aspect, in an announcement. “The new brand symbolizes our commitment to delivering innovative, tailored solutions that drive our partners’ successes around the world.”
By the rebranding, Aspect will current its vary of providers by a collaborative lens, leveraging the strengths of every enterprise unit cohesively to ship best-in-class storytelling to prospects and in the end, gamers. On the core of the rebrand is the promise to infuse expertise with human ingenuity throughout all Aspect options.
Aspect emerges following a 12 months of development and growth because the {industry} chief for recreation growth providers.
This contains its latest acquisition of Ghostpunch Video games, the institution of its fifth North American studio in Charleston, North Carolina, and the growth of its worldwide presence with newly expanded studio operations in Braga, Portugal.
With over 40 studios in 15 international locations worldwide, Aspect’s industry-leading providers embrace codev, artwork manufacturing, localization, audio manufacturing, high quality assurance, localization QA, participant assist, group administration and datasets.
“We’re a client-driven company, through and through; being on your side of the game is in our DNA,” mentioned Kaley Hurst, chief income officer at Aspect, in an announcement. “This rebrand is the amalgamation of years of organic and inorganic growth, strategic planning for the future, and the realization that we are stronger together – in both brand and values.”
Aspect will exhibit at Sport Builders Convention (GDC) at Sales space S1635 from March 19 to March 21 in San Francisco. Along with the brand new branding, the corporate will showcase its full vary of recreation growth providers.
In 1994, Kozo Matsumoto, Mitsutaka Motoshige, and Tamiyoshi Tachibana shaped Japan’s first online game high quality assurance firm: Pole To Win, or PTW.
