Sensor Tower lately launched its newest Digital Market Index Report, which covers the cellular market for the final quarter of 2024. The overall report is cautiously optimistic, displaying that in-app income is up by 13.5% year-over-year, reaching a brand new excessive of practically $40 billion. Within the gaming-specific a part of the report, Sensor Tower experiences that technique video games comprised a big a part of the breakout video games chart.
Particularly, six out of the highest 10 video games on the This autumn breakout video games chart (when sorted by in-app buy income) have been technique video games, together with Whiteout Survival, Final Struggle: Survival and Age of Empires Cellular. Pokémon TCG Pocket was additionally one of many greatest new hits of the quarter, having launched in October and virtually instantly capturing to the highest 10. It’s additionally the one sport that was on each the highest IAP income and prime downloads lists for This autumn.
Elsewhere within the report, technique is famous to be the highest gaming style by IAP income in This autumn, adopted by RPG and puzzle video games — in actual fact, technique offset an general decline (20% year-over-year) in RPG-focused spending within the quarter. Nevertheless, by way of downloads, the highest three genres globally have been puzzle, simulation and arcade, which accounted for over 7 billion downloads general. Technique downloads climbed by 26%, nevertheless it was nonetheless comparatively low on the listing general.
Sensor Tower foreshadowed the success of the technique gaming style in its 2025 markets perception report, the place it reported that technique video games dominated by way of general world shopper spend. Jonathan Briskman, Sensor Tower’s Principal Market Insights Supervisor, attributed this to the style’s potential to supply ease of entry for brand spanking new customers whereas additionally catering advert methods that work on entrenched, long-term gamers. For a sport like Pokémon TCG Pocket, the recognizable IP most likely additionally helps when onboarding new customers.
