We’ve got a thriller that solely an economist might remedy.
Northwestern’s Full Stadium
Nobody expects the Northwestern Wildcats to have a profitable season. WSJ says they’ve a “losing record, a no-name roster,” and a “zilch” likelihood” of reaching the playoffs. And but, their stadium is a sellout.
Ticket costs have soared from a $17 secondary market common to $129 for the most cost effective seats whereas the perfect season tickets prime $3,000. The rationale appears to be the group’s non permanent dwelling. As a result of the continuously half empty 47,000+ seat stadium the place that they had at all times performed was demolished, and a brand new one gained’t be completed till 2026, the athletic division instructed a 2-year venue that could possibly be rapidly constructed after which torn down. Apparently, its views of Lake Michigan are magnificent, its location is close to campus, and its measurement is small. Consequently, all of its 12,000 seats are a scorching ticket:
Our Backside Line: Provide and Demand
Much more than the water, the cool breezes, and the situation, provide and demand clarify the thriller of the complete stadium for a dropping group. We will begin with a provide and demand graph that illustrates low costs and empty seats. The demand curve crosses provide at a somewhat low level.
In the meantime, throughout building of the brand new stadium, the non permanent HQ for the Wildcats appears to have decreased the portions demanded, shifting the curve upward. On the identical time the amount provided shrunk to 12,000 from the 47,000 or so seats that have been out there:
Though demand shifted leftward displaying a lower, what individuals have been prepared and in a position to pay went up. So, with our smaller provide curve. costs soar…
And we’ve solved our thriller of a dropping group’s full stadium.
My sources and extra: Three articles had the details we wanted to resolve the thriller of Northwestern’s full stadium. WSJ is an effective place to begin, then The Washington Publish, and eventually, the Bleacher Report.
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