Vice President Kamala Harris’ marketing campaign continued its swift rollout of digital advertisements Tuesday, interesting to the agricultural voters who helped elect her Republican opponent, Donald Trump, in 2016. The brand new advert, “Not Again,” incorporates a Bob and Kristina Lange, a Pennsylvania couple struggling to keep up a farm that’s been of their household since 1896. The Langes describe themselves as “lifelong Republicans”—Kristina says she voted for Trump in 2016, whereas Bob voted for him in 2020 as properly.
However this yr, they are saying they’re voting for Harris.
White rural voters are an important a part of Trump’s base. As Day by day Kos’ Markos Moulitsas famous final week, they’re the important thing to Republicans taking again the White Home in November. However Trump’s insurance policies—each now and when he held the very best workplace—deeply battle with the wants of rural voters, together with farmers.
Bob, who additionally says the riot on the U.S. Capitol on Jan. 6, 2021, was a “wake-up call” about Trump, makes it clear that the forty fifth president left folks like him behind.
“[Trump] didn’t do anything to help us. Kamala Harris, she cares about the American people. I think she’s got the wherewithal to make a difference,” Bob says within the advert.
As Day by day Kos’ Morgan Stephens reported Monday, Trump’s shortsighted concentrate on tariffs and proscribing immigration would devastate American farmers. The previous would value them out of manufacturing, whereas the latter would crush the agricultural labor pressure. Roughly 40% of farm staff are undocumented, in keeping with estimates from the USDA. And intensely anti-immigrant legal guidelines championed by Republicans in agriculture-heavy states, like Florida, have already launched an enormous battle to workers the state’s farms, resulting in rotting crops and over $12 billion in predicted destructive annual financial impression.
As Bob places it in “Common Sense,” which is the radio complement to the “Not Again” advert, “Never thought I’d say this, but the Democrats are the party of common sense. Trump’s economic plans only benefit billionaires and huge corporations. Kamala Harris and Tim Walz are focusing on the needs of everyday Americans. I have no doubt that Kamala Harris will make correct decisions for the middle class. And I think that’s what we need. We can’t go back. We got to go forward.”
The advertisements will goal rural Pennsylvania voters in “predominantly rural counties that Trump carried by double digits in 2020,” the marketing campaign stated in an announcement, in an try to succeed in over a half-million voters exterior the cities of Pittsburgh and Philadelphia and their related suburbs.
