Barry-based social enterprise, The Goodwash Firm, has skilled a outstanding 20% improve in on-line gross sales after its look within the extremely anticipated Gavin and Stacey Christmas particular finale.
The corporate’s luxurious, cruelty-free handwash was showcased in Pam and Mick West’s Billericay toilet, marking a major milestone for the Welsh model.
The cameo in one of many UK’s most-loved exhibits introduced nationwide consideration and sparked a surge in on-line gross sales and engagement. In simply two days, TikTok views soared from a median of 2k to nearly 100k.
Mandy Powell, founding father of The Goodwash Firm, shared: “Being featured in Gavin and Stacey has been unbelievable for us. It’s particularly significant for me as a proud Barry resident and long-time fan of the present.
“The programme introduced a real sense of magic to Barry throughout filming. Nevertheless, I didn’t know our merchandise would seem on the present. Once I noticed our ‘Sebon Dwylo’ behind Smithy within the toilet, I set free a little bit scream of pleasure!
“It was an honour to see our ethical Welsh luxury handwash showcased in a show so beloved by audiences worldwide. Witnessing the surge of interest in our brand online is the icing on the cake.”
Since its launch in 2018, The Goodwash Firm has established a repute for its sustainable, vegan, and cruelty-free skincare merchandise. The corporate invests earnings again into Welsh communities and charitable causes. The Enterprise Wales Accelerated Development Programme (AGP) has supported the corporate’s progress, serving to the model scale sustainably.
The model’s look in Gavin and Stacey has boosted gross sales by 20% and enhanced visibility for its bilingual model. Trying forward, The Goodwash Firm is keen to capitalise on this surge in curiosity. Mandy added:
“We’re dedicated to celebrating Welsh tradition, and the Welsh language is integral to our model, mirrored in our packaging and messaging. The elevated visibility and the spike in gross sales have been phenomenal for us, and we’re so proud to place moral Welsh merchandise on the map.
“We plan to expand our online marketing efforts, grow our presence on TikTok, and explore exciting new partnerships. We are confident we can build on this momentum to reach even more customers worldwide.”
