The 2024 winner of the BBC’s The Apprentice, Rachel Woolford, has unveiled plans for her debut collaboration with Lord Alan Sugar—an extension to her North Studio health enterprise in Leeds, designed to fulfill surging demand for Reformer Pilates.
Woolford, 28, secured a £250,000 funding from Lord Sugar earlier this yr when she triumphed over rival finalist Phil Turner, proprietor of a pie store enterprise, within the present’s finale. She now goals to channel this funding into broadening North Studio’s current set-up by opening a devoted Reformer Pilates facility subsequent door to her flagship Roundhay premises.
Lord Sugar’s funding covers each the acquisition of the business premises and capital for development, as the brand new enterprise will add 120 month-to-month courses to North Studio’s portfolio. “This initiative represents a significant step forward not only for North Studio but also for our partnership,” the peer stated. “It directly responds to the growing demand in the fitness sector for Reformer Pilates.”
Established by Woolford in 2020, North Studio presents quite a lot of small-group health periods and workshops led by skilled coaches, every tailor-made to particular person wants and talents. Alongside its exercise choices, the Roundhay web site includes a ‘Refuel Kitchen’, serving espresso, contemporary juices, smoothies, and energy-boosting shakes.
Woolford, who studied economics and enterprise administration earlier than turning to health entrepreneurship, stated: “At North Studio, we focus on delivering the highest quality, personalised fitness experiences. Thanks to Lord Sugar’s backing, we can realise our next phase of growth—launching a dedicated Reformer Pilates space while preserving our boutique ethos. I’m thrilled to begin this new chapter together.”
The design and fit-out of the expanded web site is below method, with a gap projected for early February.
Jamie Younger
Jamie is a seasoned enterprise journalist and Senior Reporter at Enterprise Issues, bringing over a decade of expertise in UK SME enterprise reporting.
Jamie holds a level in Enterprise Administration and often participates in business conferences and workshops to remain on the forefront of rising tendencies.
When not reporting on the newest enterprise developments, Jamie is obsessed with mentoring up-and-coming journalists and entrepreneurs, sharing their wealth of information to encourage the subsequent era of enterprise leaders.
