Within the Sixties, fast-food chains started standardizing their operations, together with worker look and habits, with educational pictures and manuals typically detailing the best way to “dress for success” within the trade.
The Chattanooga Historical past Middle’s assortment contains coaching supplies from Krystal eating places, a fast-food franchise based in 1932, which emphasised fast and courteous service centered round their bite-sized Krystal burger. These supplies, together with a brochure and orientation movie, supplied pointers similar to sustaining a clear, pleasant look, avoiding overly acquainted interactions with prospects, and adhering to strict meals dealing with practices.
The brochure and orientational coaching movie contained directions similar to:
“Keep your teeth clean and white. Anybody can have a pretty smile. Naturally, you don’t want to get too familiar with the customers, just be really pleasant and friendly. Let your personality show through.”
“The customers aren’t interested in your private jokes. That kind of horseplay just won’t go.”
“Keep your fingers off the food and don’t put the butter on top of the waffle.”
The pictures served as visible examples for workers on correct conduct behind the counter.
h/t: vintag.es
