Xsolla, a world sport commerce firm, has partnered with Altava Group, a digital trend and digital leisure firm, to convey trend IP to video games.
Altava Group emerged from the LVMH La Maison des Startups program.
This collaboration with Xsolla will join sport builders and publishers with Altava’s in depth catalog of high-quality branded digital trend property and unlock scalable, artistic methods to combine luxurious trend IP into the gaming expertise.
In accordance with Morgan Stanley, demand for digital trend is projected to achieve $50 billion by 2030, pushed by elevated personalization, immersive digital environments, and avatar-based commerce.
Collectively, Xsolla and Altava will allow builders to ship curated 3D trend experiences, avatar customization, and unique branded content material by way of a devoted on-line market powered by Xsolla. The partnership permits builders to monetize digital items based mostly on globally acknowledged luxurious manufacturers, supported by Altava’s proprietary 3D trend AI instruments, avatar methods, and trusted relationships throughout the style and leisure industries.
The partnership brings collectively alternatives to create and monetize in-game property that includes main leisure and trend IPs. This shall be adopted by Altava’s digital-to-physical integration, enabling bodily merchandise purchases by way of localized bodily activations globally with Xsolla. The collaboration will incorporate Altava’s AI-powered trend know-how for customizable property and Okay-wave (together with Okay-pop, idols, and Okay-drama IP) leisure components to maximise world enchantment.
Extra branded campaigns with main world manufacturers and collaborations are deliberate throughout a number of platforms all through 2025.
Chris Hewish, chief technique officer at Xsolla, stated in a press release, “Altava’s innovative approach to digital fashion perfectly complements our mission to simplify game commerce while expanding what’s possible for developers and players alike. Together, we’re making it easier for games to tap into the global appetite for self-expression, identity, and premium IP by enabling immersive, scalable, and authentic luxury fashion experiences.”
Altava’s portfolio contains over 3,000 3D trend property optimized to be used throughout video games, digital platforms, and numerous avatar methods. These property signify earlier mission collaborations with over 20 main luxurious and trend manufacturers, together with Balmain, Clarins, Fendi, and Renault. Builders will be capable of entry this content material by way of Xsolla’s commerce instruments and combine it into their video games for avatar customization, market listings, and in-game occasions. The collaboration introduces a versatile revenue-sharing mannequin throughout digital and user-generated property.
Andy Ku, CEO of Altava Group, stated in a press release, “This partnership with Xsolla accelerates our mission to bring luxury into the gaming world not as a novelty, but as a meaningful part of digital culture. By combining high-end brand IP with Xsolla’s powerful infrastructure, we’re creating real value for developers, brands, and players, unlocking new experiences, audiences, and revenue.”
By this collaboration, Xsolla and Altava purpose to increase how trend and video games converge, enabling the following era of interactive experiences powered by premium IP, cultural relevance, IP-based digital-physical integration, and player-driven creativity.
To discover how Xsolla and Altava are bringing digital trend into video games, and uncover integration alternatives, go to xsolla.professional/xsolla-altava.
