Booked it, a fast-growing expertise supplier specialising in superior reserving, CRM, advertising and marketing and loyalty options, has secured a £2.5 million funding from Calculus Capital to speed up its enlargement plans.
The funding comes as the corporate targets £1 billion in whole bookings, constructing on fast momentum throughout the social and leisure sectors.
Based through the pandemic in 2020 as a strategic pivot from its predecessor Licklist, Booked it has already surpassed £100 million in annual bookings and grown to a group of 40. The contemporary capital will likely be used to additional improve the corporate’s platform, develop its expertise base, and deepen its market presence as a number one digital reserving engine.
The enterprise is focusing its progress efforts on high-demand sectors equivalent to household leisure, aggressive socialising, customer points of interest, and dwell occasions. It goals to satisfy the rising shopper demand for seamless, high-quality digital reserving experiences, a pattern fuelled by each altering shopper habits and the digitisation of service-led companies.
In accordance with current analysis from Barclays, UK shoppers spent £178 billion on experiences within the third quarter of 2024 alone—a transparent sign of the rising urge for food for leisure and life-style actions over conventional retail. With the expertise economic system booming, Booked it’s effectively positioned to trip the wave.
“Our growth in recent years has been really strong and the potential ahead is even greater,” mentioned Brad Nobbs, CEO of Booked it. “The investment from Calculus Capital marks a pivotal milestone in our journey, enabling us to accelerate growth across multiple dimensions—from product development to expanding our global footprint.”
He added: “We’ve always operated with a lean and capital-efficient mindset. With the backing of Calculus, who share our long-term vision, we’re ready to fully unlock the opportunities in front of us. This milestone is a testament to our team’s dedication and talent.”
Booked it’s platform integrates reserving with data-driven CRM, advertising and marketing automation and loyalty instruments, enabling purchasers to drive repeat enterprise and enhance operational effectivity. Its purchasers embody distinguished names equivalent to Lane7, The Dice, and City Playground.
Richard Moore, Co-head of Investments at Calculus Capital, mentioned: “Booked it is perfectly positioned in the fast-growing social activity market. The team has built a highly scalable, mission-critical product for its clients, delivering a full-suite booking engine with real depth and functionality.”
He added: “We’re excited to support Booked it through its next phase of growth, helping the business to expand its offering and deliver long-term value for clients and partners alike.”
Because the sector continues to evolve, Booked it’s mixture of highly effective software program and consumer-centric design places it on the coronary heart of a digital transformation reshaping how individuals guide, share and revel in experiences.
